Affilifest Case Study

The Brief

Affilifest launched in 2024 with a clear mission: to make affiliate events memorable, meaningful and never boring. Breaking the mould of traditional industry events, they built festival-inspired experiences for affiliates, networks, agencies and brands.

By early 2025, Affilifest was experiencing rapid growth in interest. Their flagship Margate event was set to welcome nearly 800 attendees alongside 25 sponsors and exhibitors, a significant jump from 200 attendees in their first year.

Challenges

• Complex registration requirements across multiple ticket types and audience segments.
• Curated community management, including approval processes for some attendee categories.
• Scaling from 200 to 800 attendees without losing a seamless visitor or organiser experience.
• Brand alignment for an events company disrupting traditional industry gatherings.

The Solution

Affilifest chose JET in January 2025 after evaluating partners who could handle their specific registration requirements. JET's flexibility, reliability and understanding of organiser needs stood out.

Registration infrastructure that scaled

JET provided online and onsite registration solutions designed to handle multiple ticket types and approval workflows while maintaining a straightforward attendee experience.

Data and reporting tools

Real-time attendance tracking helped the Affilifest team manage the event smoothly, providing visibility into registration patterns and attendee flow.

Approval process management

JET built approval workflows for attendee categories requiring vetting, helping Affilifest maintain control without bottlenecks in the sign-up process.

Proactive partnership approach

From the start, the JET team worked proactively with Affilifest to anticipate challenges and put measures in place to mitigate them.

The Results

• Affilifest grew from 200 attendees in year one to 800 at the flagship Margate event without compromising the brand experience.
• Approval workflows helped maintain the curated attendee mix required for high-impact networking.
• Reliable online and onsite registration allowed the organising team to focus on the distinctive parts of the event.
• The partnership continues beyond event-day delivery, with ongoing process and integration improvements.

What the client said

Working with Jonas Event Technology has been a true partnership from the start. Their team, especially Laura, Sophie, and Izzie, is solutions-focused, proactive, and always calm under pressure, so even complex challenges feel manageable. On-site, they truly feel like an extension of our team, handling every situation with professionalism and care. What really sets JET apart is its commitment to grow and develop with us, supporting our evolving needs and helping us deliver seamless, high-impact events. They're not just a supplier, they're a trusted partner.Emma Beal, Event Director, Affilifest