Facilities & Estates Management Live Case Study

The Brief: Using Registration Data to Shape a New Facilities Management Event

KPM Media, publishers of Facilities Management Journal, had spent years working closely with event organisers in the facilities management space. Through this experience, they identified a gap in the market: the sector needed a new event focused on delivering strong content rather than just exhibition floor space.

With deep industry knowledge and established audience connections, they were positioned to launch Facilities & Estates Management Live, but they had never organised an event of this scale before. As a first-time organiser, KPM needed partners who could guide them through unfamiliar territory while delivering a professional experience that matched their publishing reputation.

Data and Registration Challenges for a First-Time Facilities Management Exhibition

• No previous event experience at this scale, with a new exhibition supply chain to manage.
• A registration portal that needed to work smoothly, look professional and integrate with the existing website.
• Detailed registration data to shape content, audience planning and future growth.
• Scalability as interest surged and exhibitor floor space sold out six months before the event.
• Onsite confidence for a small team that needed the front desk to run without constant organiser attention.

The Solution

KPM Media chose Jonas Event Technology after a recommendation from an industry contact with years of exhibition experience. What started as a supplier relationship quickly became a genuine partnership built around guidance, technical expertise and flexibility.

Consultative approach from the start

JET held multiple consultations with the KPM team before the registration site went live, shaping a bespoke registration portal that integrated directly with the event website and created a seamless visitor experience.

Flexible visitor options

Visitors could either print badges remotely before arriving or collect them onsite, removing friction from the registration journey.

Data-driven promotional support

Working with target data provided by KPM, JET sent promotional content that encouraged sign-ups while capturing the demographic information needed for content planning.

Real-time visibility during the event

The live portal gave KPM's team real-time attendance monitoring during show days, so they could see what was happening at the front desk without needing to be physically there.

The Results

For a first-time event, Facilities & Estates Management Live delivered results that exceeded expectations, with JET's registration infrastructure playing a crucial supporting role.

• Just under 4,000 visitor registrations and sold-out exhibitor floor space six months before the show.
• Detailed registration data that shaped content strategy and helped match sessions to audience needs.
• A professional registration experience from day one, supporting credibility for a launch event.
• Live monitoring and post-event reporting that gave the team vital data for year two.
• Confidence to scale significantly for the next edition at Business Design Centre.

What the client said

So grateful to the team at JET for their help and support on our launch show. They made our registration portal, badge, and entrance area look like we'd run hundreds of events - they are always on hand to help with any little detail, and I couldn't recommend them highly enough! We are looking forward to working with JET for many years to come.Danny Grange, Sales Director, KPM Media Ltd